As a society, we have a cultural perception that price is fixed-more or less….If you are running a startup, however, this easy system of figuring out how to price your products or services rarely works. Original article here.
Series: Startup Pricing Strategies
The most important thing that you need to remember is that pricing is not a maths problem….Pricing is not in the domain of rational economics so much as it is in the domain of consumer psychology. Original article here.